![]() "Apple is clearly hoping to achieve the same impact with the new iMac, offering a range of colors that make it attractive enough to put anywhere in a home or workplace - almost verging on being a technology "The original iMac introduced a radical design and vibrant colored plastics which changed the way consumers thought about a desktop PC," said CCS Insight analyst Ben Wood. ![]() With the new iMac, it's dialing up this strategy even as it reaches back to its roots. It's long rejected the view that technology is inherently ugly, instead using forward-thinking design to turn its products into status symbols. It's never really been Apple's way to treat technology as something unsightly that should be hidden from view lest it be a blight on surrounding aesthetics. That can be disguised as mirrors or have rollable screens that can scroll away into unobtrusive sideboards. It's a rejection of the kind of thinking that's informed the design of Rather, the Mac will draw the eye and be a statement piece, an objet d'art. Apple hasn't made something that'll blend in. "I love that bright yellow," interior designer and color expert Maria Killiam said over email, "but no one is decorating with that color." ![]() These aren't necessarily the trendy tones that'll blend in with your favorite shade of Farrow & Ball. Apple has gone big and bold with juicily saturated primary colors, especially on the rear of the Mac (the front is frosted in a lighter, pastel hue to help with focus). There's no halfway house of tasteful neutrals here, though. Apple understands this and appears to have purposefully avoided making a machine that would look staid or industrial among the soft furnishings and personal knickknacks of the average home. The pandemic-related working-from-home trend isn't going away anytime soon, meaning that an iMac is as likely to live at a residential property as a commercial one. And they're a far cry from those brightly colored original iMacs, which gained pop culture icon status and are still strongly associated with '90s aesthetics.Ĭolorful hues are making a comeback in a big way. The new iMacs also break away from more than 20 years of colorlessįrom Apple, where white and silver have dominated the Mac color palette. The new iMac in yellow could add warmth to your home. "This is especially true during these challenging times, as we continue to spend more time at home and on our computers." "Crisp, clear colors are continuing to grow in popularity, with yellows, light blues/turquoises, and greens being used to brighten up spaces and put a smile on your face," Timothy Corrigan, an LA-based interior designer to royalty and Hollywood stars, said in an email. A move toward bringing more vibrant hues into the physical spaces we occupy is a trend that can be seen among interior designers right now, according to some leading figures in the field. Product Marketing Manager Colleen Novielli said during Tuesday's event, briefly touching on the color decision. "We wanted it to feel light and optimistic, while instantly brightening up any space," Trends in the here and now, with the rainbow motif also being a universal symbol of hope in these particularly dark times. In fact, it's very much reflective of emerging Or, if Apple has its way, closer to your homeīecause as much as this might seem like a throwback, with people rightly pointing out the link to the color palette of the original iMac (not to mention the original Apple logo), it's not solely a move driven by nostalgia. Kicking off the presentation in front of a large rainbow sculpture.Īpple's embrace of the rainbow motif brings to mind Cook's and the wider company's support of the LGBTQ community, but its appearance on Tuesday served as an early wink at a message that hits closer to home. From the start of the event, color played a key role, with CEO Made the unexpected and bold move of unveiling its new
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